The western end of Oxford Street around Selfridges at 400 Oxford Street is a department-store-led shopping zone with luxury designer concessions, jewellery and watches alongside a much broader high-street mix.
Quick facts
- Best for: department-store designer shopping, combining luxury with mainstream retail
- Known for: Selfridges as the key luxury anchor within London’s busiest broad-market shopping street.
Why it ranks
Oxford Street’s official directory confirms Selfridges at 400 Oxford Street alongside current watch and jewellery names such as OMEGA, TAG Heuer and Watches of Switzerland. This end of the street works well for shoppers who want designer departments and luxury accessories without leaving a broad retail corridor, but the overall atmosphere is less exclusive and more crowded than Bond Street, Knightsbridge or Sloane Street.
Location and links
- Address: 400 Oxford Street, London W1A 1AB
- Official website
Service area and category
- City: London
- Region: England
- Country: United Kingdom
- Category: Department-store-led shopping district
Editorial summary
The western end of Oxford Street around Selfridges at 400 Oxford Street is a department-store-led shopping zone with luxury designer concessions, jewellery and watches alongside a much broader high-street mix.